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9to5Mac / 22 July, 2024

Apple TV+ attempts to rein in budgets on new projects, as The Morning Show season four spends $50 million on cast alone

In a report from Lucas Shaw at Bloomberg, we are hearing yet again that Apple is trying to tighten the purse strings on Apple TV+, if only slightly. The company seemingly wants to shed the image in the industry that it will pay more than rivals, simply becaus…

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