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AppleInsider / 11 June, 2025

Apple TV+ is about art more than iPhone sales says Tim Cook

The immense spending on Apple TV+ projects like F1 is less about selling more iPhones to the public, and more about the art itself, according to CEO Tim Cook.CEO Tim Cook during the WWDC 2025 F1 skit - Image Credit: AppleApple TV+ is well known as a well-…

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